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Your dealer website is what shoppers see: your inventory, your branding, and your contact details, on any phone or computer.

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Find your site

Your site is at yourdealership.goautofire.com, where yourdealership is the name you picked during setup. You can find it under Website → Domain. Your site goes public once your dealership is approved.

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What’s on your site

Every vehicle page has an estimated monthly payment calculator on all plans, so shoppers can adjust their down payment, APR, and term. On a paid plan or active trial, your site also includes:
  • Lead and test drive request forms
  • A CARFAX button, once you set it up
  • AI chat, when you turn it on under Website → Chatbot

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Share your site

  • Social media: post your site link, or the link to a single vehicle page.
  • Print: add your site address to business cards and signs.
  • Email: add it to your email signature.
  • Google Business Profile: set it as your website. See Setting up your dealership.
  • Google Search Console: this free Google tool shows how your site appears in search and points out problems.
Your site comes ready for search, with no extra setup:
  • Each vehicle gets its own page with a readable link and vehicle details search engines look for
  • Your dealership name, address, and contact details are marked up for local search
  • Pages work well on phones
  • You can write your own search description
Search visibility is not guaranteed. These pages support ordinary search discovery, but indexing and rankings are up to the search engines.

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Google and paid vehicle ads

Google retired the former free Vehicle Listings feature and its vehicle rich results in 2025. Adding vehicle schema does not restore that display. See Google’s retirement announcement.
Paid Google Vehicle Ads are a separate program. On paid plans, Distribution offers a Google inventory export for your provider to map and validate. Google account setup, approval, campaign management, and ad spend are separate. The export is not a validated, ready-to-submit Vehicle Ads feed.

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Making updates

Changes to your dealership details, inventory, or website settings update your live site automatically. There is no publish button. Most changes show right away, but some can take a few minutes.

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Inventory limits

Free includes 10 active vehicles, Starter 25, Pro 75, and Growth 200; Ultra follows its agreement. Available and pending vehicles count. Sold and unlisted records retain their data without consuming slots. The five-vehicle courtesy buffer lasts 168 hours once per cycle; trial expiry and downgrades receive a separate seven-day transition. See Plans & billing.

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Next steps

Customization

Logo, colors, and search description

Custom domains

Use your own .com (paid plans)

FireCompare

Comparison pages (paid plans)

Leads & test drives

Work shopper requests (paid plans)