Welcome to AutoFire
AutoFire is a multi-tenant platform built for independent car dealerships to launch a branded website, manage inventory, and run core sales workflows from one dashboard—without agency retainers or custom CMS projects.Two plans, one platform
| Free Kickstart | AutoFire Pro | |
|---|---|---|
| Price | $0/month | $99.99/month |
| Listings | Up to 10 | Up to 50 |
| Public URL | yourdealership.goautofire.com | Subdomain + optional custom domain |
| Core site | SEO vehicle pages, schema markup, customization, payment calculator | Everything in Free, plus sales and growth tools |
No contracts on either plan. Upgrade or cancel from the billing portal in your dashboard. See Plans & billing for the full feature comparison and cancellation behavior.
What you get
AutoFire combines a customer-facing dealer site and a secure dashboard in one product:- Branded dealer website — inventory-first layout with vehicle detail pages, hours, contact, and maps
- Inventory management — add, edit, import, and export vehicles with photos, pricing, and status workflows
- Discoverability — JSON-LD structured data, meta tags, and optional Pro feeds to Google and marketplaces
- Pro sales tools — lead capture, test drive requests, FireCompare comparisons, CARFAX links, AI site chatbot, and team invites
Quickstart
Sign up and go live in minutes
Dealer Guide
Step-by-step workflow from setup to team access
Plans & Billing
Free vs Pro, billing, and account deletion
Features
Full feature catalog by category
Who AutoFire is for
- Independent used car dealerships and small lots
- Dealers outgrowing marketplace-only workflows who need a branded web presence
- Owners and managers who want simple tools—not enterprise DMS complexity
Why dealers choose AutoFire
Fast launch — subdomain live during onboarding; inventory updates reflect on your public site immediately
Affordable — materially lower cost than agency-heavy website projects
Inventory-first — vehicle detail pages, schema markup, and optional syndication from the same stock
Clear upgrade path — start on Free Kickstart; add leads, domains, feeds, and comparisons on Pro when you are ready
Recommended reading order
Dealer Guide
Follow the sidebar workflow: Setup → Inventory → Website → Customization → Domains → Distribution → Leads → Team.