Welcome to AutoFire
AutoFire is a multi-tenant platform built for independent car dealerships to launch a branded website, manage inventory, and run core sales workflows from one dashboard—without agency retainers or custom CMS projects.Fixed plans, one platform
All paid plans include the same core features. A card-free 30-day Pro trial begins on approval, with no automatic paid conversion. Fixed subscriptions have no automatic overage charges or upgrades. Sold and unlisted records do not consume active slots. See Plans & billing for exact allowances, support, and courtesy windows.
What you get
AutoFire combines a customer-facing dealer site and a secure dashboard in one product:- Branded dealer website — inventory-first layout with vehicle detail pages, hours, contact, and maps
- Inventory management — add, edit, import, and export vehicles with photos, pricing, and status workflows
- Discoverability — JSON-LD structured data, meta tags, and optional paid-plan feeds to Google and marketplaces
- Paid sales tools — lead capture, test drive requests, FireCompare comparisons, CARFAX links, AI site chatbot, and team invites
Quickstart
Sign up and go live in minutes
Dealer Guide
Step-by-step workflow from setup to team access
Plans & Billing
All plans, billing, and account deletion
Features
Full feature catalog by category
Who AutoFire is for
- Independent used car dealerships and small lots
- Dealers outgrowing marketplace-only workflows who need a branded web presence
- Owners and managers who want simple tools—not enterprise DMS complexity
Why dealers choose AutoFire
Fast launch — subdomain live during onboarding; inventory updates reflect on your public site immediately
Affordable — materially lower cost than agency-heavy website projects
Inventory-first — vehicle detail pages, schema markup, and optional syndication from the same stock
Clear upgrade path — start on Free Kickstart; choose a paid plan for domains, feeds, AI tools, and more active inventory
Recommended reading order
1
Quickstart
Create an account, pick a subdomain, customize branding, and add your first vehicles.
2
Dealer Guide
Follow the sidebar workflow: Setup → Inventory → Website → Customization → Domains → Distribution → Leads → Team.
3
Features Reference
Use the categorized catalog when you need a specific capability or Pro gate explained.