Skip to main content
Your inventory powers your vehicle pages and your inventory feeds. Change a vehicle here, and your site follows.
Free includes 10 active vehicles, Starter 25, Pro 75, and Growth 200; Ultra follows its agreement. Available and pending vehicles count. Sold and unlisted records do not. See Plans & billing for courtesy windows.
Already have your vehicles in a DMS or on an old website? Use Inventory Imports instead of adding them one by one.

​
Add a vehicle

1

Start a listing

Go to Inventory and click Add Vehicle.
2

Decode the VIN

Enter the VIN and click Decode VIN to fill in the year, make, model, and trim. VIN decoding is included on every plan. If a VIN won’t decode, choose Enter details manually.
3

Fill in the details

Add the price, mileage, colors, and any other details you have. More complete listings give shoppers and search engines more to work with.
4

Write a description

Write your own, or click Generate description, which uses 1 Fuel. Read AI-written descriptions before you publish them.
5

Add photos

Add up to 40 photos per vehicle, up to 1 MB each. Use JPEG, PNG, GIF, or WebP files. Put your best photo first, since shoppers see it on your inventory page.
6

Choose a status and save

Pick a status and click Add Vehicle.

​
Vehicle statuses

​
Manage your listings

On the Inventory page, you can:
  • Search by vehicle details or VIN
  • Filter by status
  • Open a vehicle to edit it or change its status
  • Delete listings you no longer want to keep
  • Use the Inventory actions menu to import inventory or export a CSV
Each vehicle gets its own page with a readable link that ends in the VIN, like yourdealership.goautofire.com/inventory/2021-ford-f-150-xlt-1FTFW1E50MFA00000. Pages include the details search engines look for and work on phones. Neither the page details nor an inventory feed guarantee indexing, rankings, or a special Google display. Google retired its former free Vehicle Listings feature and Vehicle Listing rich results in 2025. Paid Google Vehicle Ads require Merchant Center setup, Google approval, an eligible campaign, and separate ad spend.
On paid plans, Distribution provides a Google XML inventory export for your provider to map and validate, plus feeds for Meta/Facebook, Cars.com, AutoTrader, and CarGurus. The Google export requires additional setup and is not a validated Vehicle Ads feed. AutoFire does not manage advertising campaigns.

​
Tips for better listings

  • Use bright, sharp photos
  • Show the outside from several angles
  • Show the seats, dash, and cargo area
  • Show any special features or add-ons
  • Put your best photo first
  • Check similar vehicles in your market
  • Consider condition, mileage, and history
  • Account for special features or upgrades
  • Lead with the vehicle’s best selling points
  • List key features and specs
  • Mention recent maintenance or upgrades
  • Be honest about condition
  • Avoid all caps and extra punctuation

​
Next steps

Imports

CSV uploads and website imports

Your website

How vehicles show on your site

Distribution

Send your inventory to other sites (paid plans)

CARFAX

History links on vehicle pages (paid plans)