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Your dealership details show on your website and feed your local search information. Add them first, then move on to inventory.

Dealership Details

Go to Dealership Details in the sidebar. Owners and admins can make changes here.
1

Dealership name

Enter your business name the way shoppers know it. It shows on your website.
2

Contact email and phone

These show on your website, so use ones your team checks every day.
3

Address

Enter your street address, city, state, and ZIP code. Your site’s map and local search details use this address.
4

Timezone and hours

Set your timezone and your open and close times for each day.
5

Save

Click Save Changes. Your website updates automatically.

Website branding

Your logo, colors, and hero image live under Website. See Customizing your website.

Google Business Profile

Your Google Business Profile helps shoppers find you in local search and on Google Maps.
1

Open your profile

Sign in to Google Business Profile, or create a profile if you don’t have one.
2

Update your website link

Set your website to yourdealership.goautofire.com, or to your custom domain if you have one.
3

Verify your business

Finish Google’s verification if you have not already.
4

Match your details

Make sure your hours, phone number, and address match what you entered in AutoFire.
With a paid plan or active trial, you can also set up:
  • CARFAX: go to Integrations → CARFAX. See the CARFAX guide.
  • AI chat: go to Website → Chatbot to turn on the assistant for your site. Each AI reply uses 0.10 Fuel, and rate limits apply per visitor and session.
  • Inventory feeds: open Distribution. See the Distribution guide.
  • CRM lead delivery: go to Integrations → CRM. See Leads & test drives.

Next steps

Inventory

Add and manage vehicle listings

Imports

Bring vehicles in from a CSV or your old website

Customization

Logo, colors, and search description

Plans & billing

Choose a plan for leads, domains, and feeds