Features

This page lists what AutoFire includes today. It follows the same groups as goautofire.com/features.

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Website & search

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Dealer websites

• Branded, mobile-friendly site tied to your live inventory
• Homepage with hero image, featured vehicles, about section, map, and contact details
• An inventory page, plus a page for each vehicle with photos, specs, and price
• Trade-in page
• Changes in the dashboard update your site automatically

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Search visibility

• Vehicle details and search data on every vehicle page
• Preview images and text for social sharing
• Local business details from your dealership profile
• Readable vehicle links

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Payment calculator (all plans)

• Estimated monthly payment on every vehicle page
• Shoppers adjust down payment, APR, and term with Adjust payment
• Their choices are saved in their browser for return visits

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Inventory

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Inventory management

• Add, edit, and delete vehicles: make, model, trim, year, price, mileage, VIN, colors, and description
• Up to 40 photos per vehicle
• AI-written vehicle descriptions for 1 Fuel each
• Statuses: Available, Pending sale, Sold, and Unlisted
• Search, filter, and CSV export
• Free: 10 active vehicles · Starter: 25 · Pro: 75 · Growth: 200 · Ultra: by agreement. Sold and unlisted records do not consume slots.

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Inventory imports

• CSV upload with column matching that remembers your choices
• Matches by VIN: adds new vehicles, updates existing ones, and marks missing VINs Sold
• Copies photos from your CSV into AutoFire
• Preview before importing, plus run history and per-row errors
• Automated uploads over HTTPS with an upload token
• One-time import from compatible dealer websites, like DealerWebsites.com

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VIN decoder (all plans)

• Decode a VIN when you add a vehicle to fill in the year, make, model, and trim
• Check and edit every field before you publish

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CARFAX (paid plans)

• Add your CARFAX dealer ID under Integrations → CARFAX
• Qualifying vehicle pages show a CARFAX button (requires a VIN)
• Reports open on CARFAX.com. AutoFire does not host them, and CARFAX bills you separately

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Leads & sales

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Lead management

On every plan:

• Leads page with kanban and list views, showing the vehicle behind each lead
• Statuses: new, contacted, qualified, converted, and lost
• Notes on each lead

On paid plans:

• Lead forms on your homepage and vehicle pages
• Email notifications for new leads
• AI-drafted replies with Draft reply with LotIQ
• Send new leads to your CRM in ADF format under Integrations → CRM
• Built-in rate limits and spam checks

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Test drive scheduling (paid plans)

• Test drive requests from vehicle pages
• Test Drives page with agenda, week, and list views
• Statuses: requested, confirmed, completed, cancelled, and no-show
• Requests are tied to the vehicle the shopper was viewing

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FireCompare (paid plans)

• AI-written vehicle comparison pages on your site’s research page
• Create, review, and delete comparisons from FireCompare
• 5/month on Starter, 15 on Pro, and 40 on Growth. Each also uses 2 Fuel.

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Inventory feeds (paid plans)

• Private feed links from Distribution
• Feeds refresh every 30 minutes. You can also refresh by hand or reset a link
• AutoFire supplies the data, and you finish each partner’s setup

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AI chat (paid plans)

• Answers shopper questions on your site using your live inventory
• Turn it on or off under Website → Chatbot
• Each AI reply uses 0.10 Fuel
• Review chats on the Conversations page

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LotIQ (paid plans)

• A daily briefing on your dashboard Overview, covering leads, chats, sales, and lot activity
• Callouts for specific vehicles, like units that have sat too long
• Shopper demand trends from AI chat on the Insights page

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Platform & access

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Website customization

• Logo, hero image, about image, colors, and search description
• Dealership contact details, hours, and address
• Social links and a financing pre-approval link
• Choose how your dealership shows in your site’s header

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Custom domains (paid plans)

• Connect yourdealership.com with DNS verification and automatic HTTPS
• Your email keeps working when you leave your MX records alone

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Team & permissions (paid plans)

• Roles: owner, admin, and staff
• Owners manage billing. Admins also manage settings. Staff work inventory and leads
• Email invites that expire after 7 days

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iPhone app (all plans)

• AutoFire Dealer on the App Store
• Search inventory and add vehicles with VIN decoding
• See buyer inquiries, call or email shoppers, and update lead status
• Check dealership activity

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AI app connections (all plans)

• Connect Claude, ChatGPT, Codex, Grok, and other apps to read your dealership data
• You choose the permissions, and every connection is read-only
• A monthly tool-call allowance set by your plan

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Accounts and setup

• Sign in with email and password or Google, with email verification and password reset
• Guided dealership setup and a quick dealership review

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Plan summary

Third-party fees remain separate. Starter and Pro include standard support; Growth includes priority support. See Plans & billing for reset dates, the Pro trial, and usage safeguards.

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Not available today

• Facebook Page posting: coming soon
• AI video generation: coming soon
• FTP or SFTP imports: use HTTPS upload tokens or a small bridge service instead
• Drag-and-drop page builder: dealer sites use a set layout built around your inventory

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