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AutoFire Features

This reference lists shipped product capabilities aligned with the AutoFire dashboard and dealer sites. Features are grouped the same way as goautofire.com/features.

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How the product is structured

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Website & discovery

Help shoppers find your dealership and understand each vehicle.

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Dealer websites

• Branded, mobile-responsive dealer site tied to live inventory
• Homepage with hero, featured inventory, about, map, and contact
• Vehicle detail pages at /inventory/{vin} with gallery, specs, and pricing
• Inventory and profile edits in the dashboard update the public site automatically

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SEO & search visibility

• Per-vehicle metadata and JSON-LD structured data from listing fields
• Open Graph and social preview tags for credible shares
• Local business signals from your dealership profile
• Clean, linkable vehicle URLs

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Payment calculator (all plans)

• Estimated monthly payment on every vehicle detail page
• Shoppers adjust down payment, APR, and term with Adjust payment
• Preferences persist in the browser for return visits

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Inventory & vehicles

Manage stock in one place; your site and feeds stay aligned.

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Inventory management

• Add/edit/delete vehicles: make, model, trim, year, price, mileage, VIN, colors, description
• Photo galleries with thumbnail from the first image
• Status workflow: available, pending, sold (sold units hidden from the public site)
• Search, filter, and CSV export for filtered inventory
• Free: 10 active vehicles · Starter: 25 · Pro: 75 · Growth: 200 · Ultra: by agreement. Sold and unlisted records do not consume slots.

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Inventory imports

• CSV upload with HubSpot-style column mapping (remembered for future files)
• VIN-based reconciliation: insert, update in place, mark missing VINs sold
• Photo mirroring from DMS URLs into your dealership storage
• Dry-run preview, run history, and per-row error diagnostics
• HTTPS upload token for scheduled automation (no FTP/SFTP on AutoFire)
• 1-click website migration for compatible dealer sites (e.g., DealerWebsites.com)

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VIN decoder (Pro)

• Decode a VIN in Dashboard → Inventory → Add to auto-fill year, make, model, and trim
• Review and edit all fields before publishing

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CARFAX (Pro)

• Enter CARFAX dealer partner ID in Dealer Info and enable the integration
• Eligible vehicle detail pages show a CARFAX button (requires VIN)
• Reports open on CARFAX.com - AutoFire does not host PDFs

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Leads & growth

Convert traffic into conversations and extend reach beyond your site.

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Lead management (Pro)

• Lead forms on vehicle detail pages when on a paid plan
• Dashboard → Leads - list and kanban views with vehicle context
• Statuses: new, contacted, qualified, converted, lost
• Email notifications and notes on lead records
• Spam-conscious defaults (rate limiting, honeypot timing)

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Test drive scheduling (Pro)

• Test drive requests from vehicle detail pages
• Dashboard → Test drives - agenda, week, and list views
• Statuses: requested, confirmed, completed, cancelled, no-show
• Requests tie to the vehicle the shopper was viewing

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FireCompare (Pro)

• AI-generated vehicle comparison pages on your dealer site’s research hub
• Dashboard → FireCompare - create, review, and delete comparisons
• Included FireCompare generations: 5/month on Starter, 15 on Pro, and 40 on Growth. Each also consumes 2 Fuel.

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Inventory syndication / Distribution (Pro)

• Private tokenized URLs from Dashboard → Distribution
• Feeds refresh every 30 minutes; manual refresh and link rotation available
• AutoFire supplies data - you complete each partner’s onboarding

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AI site chatbot (Pro)

• Enable or disable from Dashboard → Website → Chatbot
• Visible on public dealer sites with an active paid subscription
• Each AI reply consumes 0.1 Fuel credit
• Review conversations from the dashboard Conversations area

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Platform & access

Run the store with the right branding, domain, and team permissions.

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Website customization

• Logo, hero image, primary/secondary colors, and site description
• Dealership profile: contact, hours, address, social links
• Toggle for displaying dealership name on the public site

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Custom domains (Pro)

• Map yourdealership.com with DNS verification and automatic HTTPS
• Subdomain remains available; email MX records stay unchanged when configured correctly

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Team & permissions

• Roles: owner, admin, and staff
• Owners manage billing; admins and staff manage inventory, leads, and website settings within their permissions
• Invite flow via email with 7-day token expiry

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Authentication & onboarding

• Email/password auth with verification and password reset
• Guided dealership setup with subdomain selection during onboarding

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Plan summary

Third-party fees remain separate. Starter and Pro include standard support; Growth includes priority support. See Plans & billing for reset dates, the Pro trial, and usage safeguards.

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Not available today

• AI video generation - announced on marketing pages as coming soon
• DMS nightly FTP/SFTP import - use HTTPS upload tokens or a small bridge service instead
• Drag-and-drop multi-page CMS - dealer sites use a streamlined inventory-first layout

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