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CARFAX Integration

Buyers expect history context for used inventory. On AutoFire Pro, you can add your CARFAX dealer partner ID so eligible vehicle detail pages show the Show Me the CARFAX entry point—shoppers continue to CARFAX.com under their terms.
AutoFire does not host CARFAX reports. The integration renders a partner-compliant link-out when your plan, dealer ID, and vehicle VIN all qualify.

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In this guide

  • Prerequisites (Pro plan + CARFAX dealer ID)
  • Enable CARFAX in dealer settings
  • What shoppers see on vehicle pages
  • Troubleshooting

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Prerequisites

AutoFire Pro

Active Pro subscription or trial with CARFAX capability

CARFAX dealer ID

Partner ID from your CARFAX dealer account

Vehicle VIN

Each listing needs a valid VIN for the button to appear

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Enable CARFAX

1

Open Dealer Info

From your dashboard sidebar, go to Dealer Info.
2

Enter your CARFAX dealer ID

Paste the partner ID CARFAX issued for your dealership.
3

Enable the integration

Turn on CARFAX display when you are ready for buttons to appear on eligible vehicle detail pages.
4

Save changes

Click Save Changes. New and updated listings with valid VINs will show the CARFAX call-to-action where rules pass.

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What shoppers see

On qualifying vehicle detail pages, shoppers see a CARFAX button near photos and pricing. Clicking opens CARFAX’s report flow on CARFAX.com—branding, policies, and report availability are governed by CARFAX.
Keep VINs accurate when you add or import inventory. A missing or invalid VIN hides the button even when CARFAX is enabled.

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Troubleshooting

Confirm you are on Pro, CARFAX is enabled, the dealer ID is saved, and the vehicle has a valid 17-character VIN.
Update the ID in Dealer Info and save. Contact CARFAX partner support for account issues outside AutoFire.
CARFAX controls report content and partner requirements. AutoFire only renders the integration point your account supports.

Setting up your dealership

Dealer profile and other Pro settings

Your dealer website

Vehicle detail pages and Pro shopper tools

Plans & billing

Pro features and cancellation behavior

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Next steps

  1. Customize your website branding and SEO copy
  2. Connect a custom domain so CARFAX links use your branded URL (Pro)