> ## Documentation Index
> Fetch the complete documentation index at: https://docs.goautofire.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Introduction to AutoFire

> Websites, inventory, and leads for independent car dealerships

# Welcome to AutoFire

AutoFire is a multi-tenant platform built for **independent car dealerships** to launch a branded website, manage inventory, and run core sales workflows from one dashboard—without agency retainers or custom CMS projects.

## Two plans, one platform

|            | Free Kickstart                                                      | AutoFire Pro                                    |
| ---------- | ------------------------------------------------------------------- | ----------------------------------------------- |
| Price      | \$0/month                                                           | \$99.99/month                                   |
| Listings   | Up to 10                                                            | Up to 50                                        |
| Public URL | `yourdealership.goautofire.com`                                     | Subdomain + optional custom domain              |
| Core site  | SEO vehicle pages, schema markup, customization, payment calculator | Everything in Free, plus sales and growth tools |

<Note>
  No contracts on either plan. Upgrade or cancel from the billing portal in your dashboard. See [Plans & billing](/subscriptions) for the full feature comparison and cancellation behavior.
</Note>

## What you get

AutoFire combines a **customer-facing dealer site** and a **secure dashboard** in one product:

* **Branded dealer website** — inventory-first layout with vehicle detail pages, hours, contact, and maps
* **Inventory management** — add, edit, import, and export vehicles with photos, pricing, and status workflows
* **Discoverability** — JSON-LD structured data, meta tags, and optional Pro feeds to Google and marketplaces
* **Pro sales tools** — lead capture, test drive requests, FireCompare comparisons, CARFAX links, AI site chatbot, and team invites

<CardGroup cols={2}>
  <Card title="Quickstart" icon="rocket" href="/quickstart">
    Sign up and go live in minutes
  </Card>

  <Card title="Dealer Guide" icon="book" href="/dealer-guide/setup">
    Step-by-step workflow from setup to team access
  </Card>

  <Card title="Plans & Billing" icon="credit-card" href="/subscriptions">
    Free vs Pro, billing, and account deletion
  </Card>

  <Card title="Features" icon="star" href="/features">
    Full feature catalog by category
  </Card>
</CardGroup>

## Who AutoFire is for

* Independent used car dealerships and small lots
* Dealers outgrowing marketplace-only workflows who need a branded web presence
* Owners and managers who want simple tools—not enterprise DMS complexity

## Why dealers choose AutoFire

<Check>
  **Fast launch** — subdomain live during onboarding; inventory updates reflect on your public site immediately
</Check>

<Check>
  **Affordable** — materially lower cost than agency-heavy website projects
</Check>

<Check>
  **Inventory-first** — vehicle detail pages, schema markup, and optional syndication from the same stock
</Check>

<Check>
  **Clear upgrade path** — start on Free Kickstart; add leads, domains, feeds, and comparisons on Pro when you are ready
</Check>

## Recommended reading order

<Steps>
  <Step title="Quickstart">
    Create an account, pick a subdomain, customize branding, and add your first vehicles.
  </Step>

  <Step title="Dealer Guide">
    Follow the sidebar workflow: Setup → Inventory → Website → Customization → Domains → Distribution → Leads → Team.
  </Step>

  <Step title="Features Reference">
    Use the categorized catalog when you need a specific capability or Pro gate explained.
  </Step>
</Steps>

Ready to begin? Start with the [quickstart guide](/quickstart).